by admin on March 8, 2010
As we discussed, there are 3 big factors that go into how Google scores your campaign for quality. They are clickthrough rate (CTR), ad copy, and the keywords you choose.
What about landing pages?
Landing pages are an important element in how Google evaluates your quality score, but it’s less important then many people think. Your landing page is going to be a little less critical then what many people make it out to be.
Obviously Google’s going to review your Web page and kind of make sure the keywords and the content that you’re advertising for are in your landing page. But the quality of the landing page doesn’t play a huge role. There’s a rumor going around that your domain name makes a difference. Not true.
Nick is an former Google Adwords employee who now helps businesses make the most of their search advertising campaigns. To have him help you with your campaign, visit ProAdwordsManagement.com.
by admin on March 7, 2010
What factors that go into Google’s Quality Score measurement? Which are the most important?
There are three big things that go into Google’s Quality Score for Adwords PPC campaigns.
The first is your ad click-through rate (CTR). The higher your click-through rate, the more relevant your ad. Google begins to recognize that people are finding your ad relevant and it makes sense for them to score it higher. This leads to even more people clicking on it.
The second thing is the relationship between your ad text and your keyword. The more relevant your ad copy is going to be, the higher your click-through rates going to be. If you can find ways to include your keyword in your ad text frequently it’s going to increase your quality score both on an objective level but also it’s going to help you generally increase your Quality Score and it will also help you increase your click-through rate just because it’s more relevant to the user.
Beyond that, that you have to look at individual keywords. So, some keywords – if they’re very broad and generic – are going to have lower Quality Scores by default. They’re not going to be as valuable as a keyword that’s more niche and specific.
So again, the #1 biggest factor in your quality score is click-through rate. There are a few ways you can improve this. Most of the time it involves changing your ad text to be more relevant, choosing the most relevant keywords, and those types of things.
Nick is an former Google Adwords employee who now helps businesses make the most of their search advertising campaigns. To have him help you with your campaign, visit ProAdwordsManagement.com.