As we discussed, there are 3 big factors that go into how Google scores your campaign for quality. They are clickthrough rate (CTR), ad copy, and the keywords you choose.

What about landing pages?

Landing pages are an important element in how Google evaluates your quality score, but it’s less important then many people think. Your landing page is going to be a little less critical then what many people make it out to be.

Obviously Google’s going to review your Web page and kind of make sure the keywords and the content that you’re advertising for are in your landing page. But the quality of the landing page doesn’t play a huge role. There’s a rumor going around that your domain name makes a difference. Not true.

Nick is an former Google Adwords employee who now helps businesses make the most of their search advertising campaigns. To have him help you with your campaign, visit ProAdwordsManagement.com.

What factors that go into Google’s Quality Score measurement? Which are the most important?

There are three big things that go into Google’s Quality Score for Adwords PPC campaigns.

The first is your ad click-through rate (CTR). The higher your click-through rate, the more relevant your ad. Google begins to recognize that people are finding your ad relevant and it makes sense for them to score it higher. This leads to even more people clicking on it.

The second thing is the relationship between your ad text and your keyword. The more relevant your ad copy is going to be, the higher your click-through rates going to be. If you can find ways to include your keyword in your ad text frequently it’s going to increase your quality score both on an objective level but also it’s going to help you generally increase your Quality Score and it will also help you increase your click-through rate just because it’s more relevant to the user.

Beyond that, that you have to look at individual keywords. So, some keywords – if they’re very broad and generic – are going to have lower Quality Scores by default. They’re not going to be as valuable as a keyword that’s more niche and specific.

So again, the #1 biggest factor in your quality score is click-through rate. There are a few ways you can improve this. Most of the time it involves changing your ad text to be more relevant, choosing the most relevant keywords, and those types of things.

Nick is an former Google Adwords employee who now helps businesses make the most of their search advertising campaigns. To have him help you with your campaign, visit ProAdwordsManagement.com.

Here it is…

buy [your product name]

It signals the searcher’s intention, and reaches people in the perfect stage of the buying cycle.

It is not uncommon for this phrase to convert 5-10x better than other, similar phrases.

Try it!

Image via Wikipedia

50 years ago, it would have been impossible to launch a nation-wide advertising campaign with just $50. Now, you can not only do that, but also rigorously test your message for effectiveness – and only show ads to people actively looking for a business like yours.

The technology making this possible is pay-per-click (PPC) marketing. The concept was pioneered by Jeffrey Brewer and Bill Gross of Goto.com in 1998, but only started gaining popularity in 2002, allowing advertisers to show ads inside search engine results pages. The premise is powerful: people that view your ad are already searching for what you offer.

Because of this, pay-for-performance advertising brings several very strong advantages to your promotional toolkit:

1) You only pay for results. Your investment is directly tied to the number of visitors to your website. This greatly reduces the risk of running an expensive campaign and getting no results.

2) Your campaign goes live quickly (often with 15 minutes). You can open an AdWords account to quickly test an idea or concept in the market. By bypassing the traditional ad campaign development cycle, you can enjoy first-mover advantage.

3) It’s easy to test for results. Pay-per-click marketing is very analytical. You can track and test a number of important benchmarks and see which message performs best.

4) You can start on a small scale. With $50 (or less), you can launch a pilot campaign to determine if the format works for you.

5) You can target specific demographics or regions. AdWords and other PPC platforms make it easy to only show ads to a highly targeted group of people or places. This accuracy helps you deliver your message to the right people.